Business cards are perhaps the simplest form of communicating information. They are small, thus there is not much "real estate" to include much more than a person and/or a company/organization's contact info. But just because they are small does NOT mean they do not be fun or offer the opportunity to re-enforce a brand's visual identity. In fact, I HATE boring business cards! These small "documents" are often the first bit of visual information that a prospective customer or client receives about you or your company. First impressions are key to setting the tone for your brand.  I enjoy the challenge of making business cards bold and engaging. Otherwise, you may as well just scribble your name and phone number on a Post-it note. I also like to encourage the use of a back side, if a client's budget allows. This enables more space to introduce a company tagline or other graphic elements that clients/customers will eventually see in other marketing pieces in your brand.

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